To support a company’s digital channels, digital marketers spend their days producing, uploading, or posting content, watching social media interactions and campaigns, and carrying out other tasks. A digital marketer’s job is to drive brand awareness and lead generation through digital channels. The internet marketer employs each channel’s key performance indicators (KPIs) to track performance. A typical day in the life of a digital marketer could involve managing social media marketing campaigns, working on SEO or search engine marketing initiatives, email campaigns, and producing content for a company blog, depending on the organization, industry, and seniority of the function. For example, an SEO-focused digital marketer may track the organic traffic to their website.

Digital marketers are responsible for any or all of the following digital marketing tasks:

SEO Manager

Main KPIs: Organic traffic

Digital marketing will use your expertise in SEO to enhance content and increase traffic. SEO managers work to rank a business on Google SERPs. They might use SEO strategies to work directly with the content producer to guarantee that it is high-quality and up to Google’s standards. The SEO professional would also keep content creators to target valuable insights. The content strategy is required to enhance performance on Google and social media. An SEO specialist would develop content and a content project specifically aimed at helping a company gain momentum in search results.

Content Manager Specialist

Main KPIs: Time on page, overall blog traffic, YouTube channel subscribers

A content marketer specialist will be the creator of content and the owner of the content tactics to ensure you increase traffic and Google ranking. Digital content producers are content marketers. They might create a video-heavy content strategy or monitor a blogging calendar. They collaborate with other departments to guarantee that promotional content for campaigns and items is available across all digital platforms. You would plan what content—print, video, blogs, and social media—to employ. Using the keywords that the SEO team has chosen to increase the effectiveness of your content, you may work in the marketing department or report to an SEO manager.

Social Media Manager

Main KPIs: Follows, Impressions, Shares

A social media manager would be primarily concerned with producing engaging material for social media on all platforms, carefully planning its release to encourage interaction from your target audience, and increasing website traffic to your business’s website. You are in charge of managing all customer contacts with your brand in this capacity. A social media manager’s duties differ by industry and company. Nevertheless, managers plan when the company’s written and visual content will be published on social media. They may also work with a content marketing specialist to decide what content to share on social media.

Does online marketing work for all businesses?

Digital marketing is possible for any business in any industry. Whatever your business offers, developing buyer personas to pinpoint your audience’s requirements and producing insightful web content is still essential. However, not all businesses should implement digital marketing tactics in the same way.

B2B Online Marketing: if your company is business-to-business, your digital marketing efforts are likely centred on generating leads online, with the ultimate objective being a conversation with a sales representative. Your marketing plan may aim to draw in and turn over the best leads possible for your salesperson via your website and to support digital channels. Beyond your website, you’ll probably focus on digital business channels like LinkedIn, where your demographic spends their time online.

B2C Online Marketing: if your company is business-to-consumer, depending on the price point of your products, your online marketing efforts likely aim to draw visitors to your website and convert them into clients without ever requiring a sales call. Instead of concentrating on “leads” in the conventional sense, you’re probably more likely to create a faster buyer’s journey from when a visitor comes to your website to when they make a purchase. This may indicate that the characteristics of your product are positioned higher in the marketing funnel than they would be for a business-to-business company, and you may need to employ more forceful calls to action to encourage sales. Channels like Instagram and Pinterest are frequently more beneficial for business-to-consumer businesses than business-oriented websites like LinkedIn.

Benefits of Online Marketing:

Measuring the effectiveness of a campaign and the way visitors sourced from various digital marketing channels engage with a digital experience are two essential advantages of using digital channels to promote a brand or product. More analysis can be performed on visitors who convert into paying clients to find out where and how a visitor’s online trip ended in a purchase.

Considering the cost of visits and their conversion rate to customers, which digital marketing initiatives and platforms are most economical at gaining new clients.
Which channels—like social media or email marketing, which are excellent for encouraging repeat business and maintaining customer engagement—are efficient at bringing in new clients and increasing their lifetime value.
Which customer cohorts show significant engagement patterns and have a high possibility for upsells? For example, with media or software apps, it’s usually easier to offer additional products to consumers with higher engagement because they are already more familiar with your brand.

Friday, Jun 07, 2024